I would like to share the appeal of leather with you so that more people will love leather!
Cause of extinction ② Decrease in demand
There are likely to be several factors contributing to the decline in demand for leather products.
- Young generation away from leather
- Cashless
- Telework
- Improving the quality of artificial leather
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SDGs wacha wacha
②-3. Telework
Due to the effects of the new coronavirus, telework has been recommended, and an increasing number of companies have adopted it. I think this is a very good initiative as it will help prevent the spread of the virus.
However, I heard from a leather wholesaler that there is an industry that is suffering due to the shift to telework.
It's the shoe industry.
Of course I don't go to work because I work from home. That means I don't go out. Of course, since I don't wear shoes, the soles of my shoes don't decrease. As a result, business shoes are not selling well, and the chain of events that ``when the wind blows, the oke shop makes money'' is causing great damage.
It is a loss for Japan that shoe craftsmen with wonderful skills are not able to demonstrate their abilities. I would like to come up with a way to sublimate it in any form.
②-4. Improving the quality of artificial leather
When I think of artificial leather, I have the impression that it is weak and will fall apart or get dirty after use.
However, with the development of technology, it is becoming stronger, lighter, waterproof, stain resistant, and breathable...it is becoming the strongest material.
There are many artificial leathers that are more expensive than genuine leather. As consumption increases, prices will fall, and more and more will be used.
What does "leather" mean anymore? That's what it feels like.
Just enjoy the "leather = low-tech nature".
In other words, it seems to be only a luxury item.
But that's the best thing about leather.
Leather lovers will never go away. Let's create works for leather lovers. (continued from 4)
